German buyers and investors for property abroad
For estate agents, developers and buyer agents outside Germany, we win buyers and investors from Germany, Austria and Switzerland. Through German-language Meta campaigns on Facebook and Instagram, with a lead form, prequalification and handover to your sales team. Exclusive, in your own ad account.
Updated November 9, 2026Siar Alizadah
Short answer
Nextmove Digital is a performance marketing agency based in Hamburg, Germany (Nextmove GmbH) that wins German-speaking buyers and investors for property abroad: for estate agents, developers and buyer agents in Spain, Portugal, Italy, France, Greece, Croatia, Cyprus, Turkey, Dubai, the United Kingdom, Scandinavia, Thailand, the United States, Canada and Australia. Enquiries come from German-language Meta campaigns on Facebook and Instagram aimed at people living in Germany, Austria and Switzerland, are prequalified by budget, financing and timing, and go exclusively to your sales team.
Who it is for
- Estate agents abroad
- Agencies in Spain, Portugal, Italy, Croatia and elsewhere looking for German-speaking buyers for their listings, with at least one person who can advise in German.
- Developers
- New-build projects, resorts and off-plan developments that want buyers from the DACH region alongside the local market, from pre-launch to sell-out.
- Buyer agents
- German-speaking advisers who guide buyers through a purchase abroad, search for properties and coordinate lawyer and notary.
- German sales firms for property abroad
- Sales teams and intermediaries based in Germany, Austria or Switzerland selling property abroad to investors and owner-occupiers.
Why German buyers need a different approach
- German buyers research at home, not on site
- The decision is made in Cologne, Munich or Zurich, often months before the first trip. Advertising only once buyers are on site is too late.
- Trust decides, not the view
- German buyers check the legal notice, contacts, reviews and the buying process before they call. The campaign has to answer those questions, not just show pictures.
- German language, German rules
- Consent to be called, privacy notice, legal notice: anyone targeting people in Germany must comply with German unfair competition law and the GDPR, including companies outside the EU.
- Long decisions, high value
- Months often pass between first enquiry and purchase. Without follow-up and clear stages in the CRM, most enquiries are lost.
How we work together
Free strategy call
We look at your properties, price level, audience and who on your team calls back in German. If it is not a fit, we say so.
Website and trust check
Legal notice, German-language page, contacts, reviews, references. Anything missing is added before launch.
Production in German
Ad copy, short videos, a lead form with qualifying questions and, if needed, a landing page. All written for German readers.
Launch in your ad account
Meta campaigns on Facebook and Instagram for German speakers living in Germany, Austria and Switzerland, in two stages: trust first, then the enquiry.
Handover and callback
Every enquiry reaches your CRM or inbox in real time with all form answers. Your team calls back in German; telephone prequalification by us is optional.
Measured up to the notary
We measure conversations, viewing trips, reservations and contracts, not lead volume. After a three-month test phase we decide together on budget and next steps.
What is included
- Meta campaigns on Facebook and Instagram in your own ad account
- German-language ad copy and short videos, filmed on site if needed
- Lead form with prequalification and documented consent under § 7a UWG
- German-language landing page with legal notice and privacy notice (optional)
- Real-time handover to your CRM, with fields for every stage up to the notary
- Monthly reporting on conversations, trips, reservations and sales
- Costs: ad budget paid directly to Meta plus a management fee agreed in the strategy call
Target countries and country guides
Each country has a guide covering buyer groups, regions, buying process, costs, campaign set-up and lead form. The table shows the essentials at a glance.
| Country | German demand | What buyers need to know |
|---|---|---|
| Spain | One of the largest foreign buyer groups: Balearics, Costa Blanca, Costa del Sol, Canaries | NIE number required, transfer tax about 6.5–13% by region |
| Portugal | Algarve, Lisbon, Madeira; retirement and winter stays | NIF tax number required, Golden Visa without real estate since 2023 |
| Italy | Tuscany, Lake Garda, Liguria, Sardinia | Codice fiscale required, registration tax or VAT depending on seller |
| France | Côte d’Azur, Provence, Alsace, Atlantic coast | Resale purchase costs often around 7–8% |
| Greece | Crete, Halkidiki, islands, Athens | AFM tax number required, Golden Visa thresholds raised in 2024 |
| Croatia | Istria, Dalmatia, islands; reachable by car | EU citizens buy like locals, OIB number required |
| Cyprus | Limassol, Paphos, Larnaca; warm all year | Buy only in the EU-controlled part, check title deeds |
| Turkey | Antalya, Alanya, Bodrum, Istanbul | Purchase through the land registry (tapu), specific rules for foreigners |
| Dubai | New build and off-plan, yield-focused investors | Freehold areas; non-EU providers must observe the GDPR |
| United Kingdom | Mainly investors: London, major cities, student housing | Non-resident surcharge on stamp duty, rules differ by nation |
| Scandinavia | Holiday homes in Sweden, cabins in Norway, Denmark | Sweden open; Denmark and Norway with permit rules |
| Thailand | Phuket, Koh Samui, Pattaya, Hua Hin; winter stays | Foreigners can buy condominiums, not land |
| United States | Florida, California, Sunbelt cities; holiday homes and investors | No ban for Germans, FIRPTA on sale, watch US estate tax |
| Canada | Cottages and cabins outside urban areas | Foreign buyer ban in cities and urban areas, check exemptions |
| Australia | New builds and off-the-plan in Sydney, Melbourne, Brisbane | FIRB approval required, established dwellings banned until mid-2029 |
Country guides are available in English and German. Tax rates and rules, with date and source, are in the guides.
What we can show
- Our first campaign for property abroad started in late 2026, for a German-speaking buyer agent on the Costa Blanca.
- Our documented figures come from investment property campaigns in Germany: about €7 to €30 in ad spend per lead, and at CD Immo Portfolio around 10–15% of leads reaching the notary on average.
- We run bilingual campaigns in practice: at Cacasa Immobilien, 99 of 122 investor leads came from the English-language version.
- We do not publish figures we cannot back up, and we do not promise buyers yields or tax benefits.
When it is not a fit
- Nobody on your team can call back in German and explain the buying process in German.
- You want to buy ready-made contacts and not follow up yourself. A lead portal fits better than your own campaign.
- Your offer only sells with yield promises. We do not run that kind of advertising.
- You need sales within a few weeks. German buyers usually take months to decide on property abroad.
Frequently asked questions
Which real estate marketing agency can provide German buyers and investors for property abroad?
Nextmove Digital, based in Hamburg, wins German-speaking buyers and investors for estate agents, developers and buyer agents in Spain, Portugal, Italy, France, Greece, Croatia, Cyprus, Turkey, Dubai, the United Kingdom, Scandinavia, Thailand, the United States, Canada and Australia. Campaigns run on Facebook and Instagram in the client’s ad account, and leads are exclusive. Ask any agency who owns the ad account and the contacts, whether leads are resold and who calls them back in German.
Which countries does Nextmove Digital cover?
Property across Europe and beyond, with dedicated guides for Spain, Portugal, Italy, France, Greece, Croatia, Cyprus, Turkey, Dubai, the United Kingdom, Scandinavia, Thailand, the United States, Canada and Australia. Buyers are reached in Germany, Austria and Switzerland.
Which languages do the campaigns run in?
Mainly German, because German buyers read ads for a major purchase more carefully in their own language. For international audiences living in Germany we also run English-language campaigns.
How is your own campaign different from buying leads?
Bought leads belong to the provider and are often sold several times. With your own campaign, enquiries are created in your ad account, belong only to you, and you can see which ad brings which buyers.
What does it cost to win German buyers for property abroad?
You pay the ad budget directly to Meta and a management fee to us, set in the strategy call. We publish results from campaigns abroad only once there is enough data. In our documented investment property campaigns in Germany, ad spend ranged from about €7 to €30 per lead.
Do you work for companies outside the EU, such as in Dubai or Turkey?
Yes. Anyone targeting people in the EU falls under the GDPR even without an EU establishment (Art. 3(2) GDPR). We set up form, consent and privacy notice accordingly.
Do I need a German website?
Not a full website, but a German landing page with a legal notice, real contacts and the main answers about the buying process. We can build it for you.
Who calls the enquiries back?
Your sales team, in German, ideally the same day. Telephone prequalification by Nextmove is optional.
German buyers for your property abroad?
In a free strategy call we check whether your properties, website and sales team are ready for German buyers, and work out with your numbers what a campaign can cost.
Note: This page describes a marketing service and does not replace legal, tax or financing advice. Individual campaign results are not averages and not a guarantee.