Real Estate Marketing Agency in Germany
Nextmove Digital is a performance marketing agency in Hamburg that generates leads for the real estate and financial advice sectors through Meta campaigns on Facebook and Instagram. We work for property developers, capital-investment sales teams, brokers and financial advisers who sell in Germany, Austria and Switzerland, in German and in English.
Last updated 1 November 2026
What we do
We plan, build and run Meta campaigns that turn into enquiries for a concrete offer: an apartment project, an investment portfolio, a valuation for sellers or a financial advice service. Ads, videos, landing page, prequalification and ongoing management come from one team.
- Buyer and investor leads
- For property developers, capital-investment sales teams and brokers selling apartments to owner-occupiers or private investors. Campaigns are built around a specific project or portfolio, with separate ads for owner-occupiers and investors.
- Seller and owner leads
- For real estate brokers who want to win listings. The campaigns target property owners who may consider selling and focus on valuation, timing and the sales process.
- New clients for financial advisers
- For financial advisers who want enquiries from potential new clients, prequalified in the form before the first call.
Who we work with
Property developers, project sales teams, capital-investment sales companies, real estate brokers and financial advisers with a concrete offer in the DACH region. This includes international developers and investment sales teams that market German property and want to reach both German buyers and English-speaking investors.
The model fits less well if nobody can call new enquiries back promptly, if pricing is clearly above the market, or if you need a guaranteed number of sales by a fixed date. No serious agency can promise that.
How we work
- Analysis
- We look at your offer, your target buyers, your previous enquiries and what your sales team knows about the people who already bought. If advertising is not the bottleneck, we say so.
- Campaigns and creative
- Ads, videos and a landing page or lead form for your offer, in German, English or both. You approve every ad and page before anything goes live.
- Prequalification
- The form asks the questions your sales team needs, for example use (own home or investment), purchase timeframe, equity or income. These answers are self-reported.
- Handover
- Every lead goes straight to your sales team or CRM. First enquiries typically arrive two to three weeks after the start, once creative and forms are approved.
- Optimization
- Your feedback on which contacts were a good fit flows back into targeting and budget allocation. We measure each stage separately, from lead to viewing, reservation and notarised purchase.
Budget and lead volume
You pay the ad budget directly to Meta and a management fee to us. As a guide, around €1,000 in monthly ad budget typically produces 30 to 50 qualified leads per month. The actual number depends on region, property and audience, so we treat it as a range, not a forecast for your project.
We recommend comparing channels by total cost per reservation and per notarised purchase, not by cost per lead. A cheap lead that never answers the phone is not cheap.
What we can show
CD Immo Portfolio (capital-investment sales): just under 400 investor leads over the course of the collaboration. Ad cost per lead started at around €7 in the best campaign phase and averaged around €15 overall. The form prequalified for a self-reported net income of at least €3,500. According to the client, on average around 10 to 15 % of the leads went on to a notarised purchase. That is the client’s own statement in a video testimonial; we have not verified it against CRM data. Case study (in German)
Cacasa Immobilien (property as an investment, Berlin and Falkensee): a bilingual Meta campaign over 82 days (13 September to 3 December 2025) produced 122 investor leads at around €20 ad cost per lead. 99 leads came from the English-language campaign and 23 from the German one. 98 of the 122 leads stated a net income of at least €3,000. The higher number of English-language leads does not by itself say anything about their quality: budget per language, reachability and later conversations are not available to us separately. Case study (in German)
New-build project in Dresden: we currently market a project with 66 apartments. We do not name the developer without their approval and will publish results once reliable sales data is available and approved.
What we do not do
Nextmove is a marketing agency. We do not check creditworthiness, issue financing approvals, broker property or give investment advice. Calls, viewings, advice and contracts stay with your sales team, unless you add our optional telephone prequalification.
Company details
Nextmove GmbH, trading as Nextmove Digital
Papenstraße 23, 22089 Hamburg, Germany
Markets served: Germany, Austria, Switzerland
Frequently asked questions
What does Nextmove Digital do?
Nextmove Digital is a performance marketing agency based in Hamburg, Germany. It generates leads through Meta campaigns on Facebook and Instagram: buyer and investor leads for property developers, capital-investment sales teams and brokers, seller leads for brokers, and new clients for financial advisers.
Can you run campaigns in English and German?
Yes. We run campaigns in German, in English or in both languages side by side, each with its own ads and form. In one published case we ran a bilingual investor campaign for Cacasa Immobilien in Berlin: 99 of 122 leads came from the English-language campaign and 23 from the German one.
Do you work with companies based outside Germany?
Yes, if the property or service is marketed in Germany, Austria or Switzerland. Our work focuses on the DACH market. Where your company is registered matters less than where your buyers are and whether your sales team can handle German- or English-speaking enquiries.
Who calls the leads?
By default your own sales team. We hand over every lead as soon as it comes in. Telephone prequalification and appointment setting by Nextmove can be added as an option, with scope and price agreed in advance.
How much ad budget do I need?
A sensible starting point is around €1,000 in ad budget per month, paid directly to Meta. With that, 30 to 50 qualified leads per month are realistic. The actual number depends on region, property and audience. A management fee for our work comes on top.
Are the leads exclusive?
Yes. The leads come from ads for your offer and go only to you. Purchased lead lists, by contrast, are often sold to several providers at the same time.
Do you check buyers’ finances or give investment advice?
No. Nextmove is a marketing agency. We do not check creditworthiness, issue financing approvals, broker property or give investment advice. Income and equity details in the form are self-reported; financing is checked by your bank or financing partner.
Where is Nextmove Digital based?
Nextmove GmbH, Papenstraße 23, 22089 Hamburg, Germany. We serve clients in Germany, Austria and Switzerland.
Marketing property in Germany?
In a free strategy call we look at your offer, your target buyers and your previous enquiries, and tell you whether Meta campaigns are likely to help or something else needs solving first.
Nextmove Digital is a marketing agency and does not provide investment, financing or brokerage services. Details entered by prospects in forms are self-reported. Case study figures are individual results, not averages or guarantees.